Nine Secrets to Starting Your Own Business

by Marie Bradby

 Suzanne is creating the side past times side generation of entrepreneurs at the University of Louisville College of Business. 

What’s 1 of Suzanne Bergmeister’s favorite TV shows? Shark Tank.

Suzanne says the show, which features entrepreneurs who attempt coin from wealthy work organization investors, is truthful to life because the questions the shark investors enquire are the questions she asks her students.


Suzanne is the Entrepreneur inward Residence at the University of Louisville College of Business.

“I’ve seen the entrepreneurial community inward Louisville explode inward the final 5 to half dozen years due to many things coming together,” Suzanne says. “We possess got a mayor (Greg Fischer) who is an entrepreneur too has created several companies. Also, the UofL MBA work organization computer program squad won the national championships at the Global Venture Labs Investment contest twice inward the final 5 years, including 2015.”

Her  background inward technology scientific discipline too venture capital, earned Suzanne a prime number spot inside the university. 


The get-go UofL squad winner, TNG Pharmaceuticals, is developing a vaccine for cattle designed to significantly trim back the harm caused past times horn flies, a costly problem. The 2015 winner, Inscope Medical Solutions, developed a wireless laryngoscope alongside embedded suction too video that is used during intubation.

“I was business office of the squad of mentors that worked alongside the students on a daily dry reason the whole fourth dimension they were inward the MBA program,” Suzanne says. “Both companies are flight high straightaway too going strong.”

Suzanne wants students to sympathise every seem of entrepreneurship -- including the challenges. 


How did she learn involved inward business? “It’s all well-nigh relationships,” says Suzanne, 54, who is retired from the Air Force Reserve. “I was an engineer for the get-go xiii years of my career. Then I got an MBA too went into venture uppercase too was recruited to Louisville. Influenza A virus subtype H5N1 few years later, I got to know a lay out of professors inward the Entrepreneurship Department, too they asked me to live a invitee speaker, too hence instruct a class, too hence instruct part-time, too hence full-time well-nigh a twelvemonth ago.

“Engineering grooming helps because engineers are taught to intend critically too solve problems.”

Maintaining confidence inward your work organization idea, Suzanne says, is crucial for a company's success.  


Suzanne’s tips for starting a business:
  1. Know what work you lot are solving. Make certain that what you lot are going to laid upward or offering genuinely solves a problem. It’s ameliorate to create that earlier you lot develop a production that nobody is going to pay coin for.
  2. Talk to potential customers. You mightiness intend you lot know what the client wants, but without client input, you lot could pass a lot of fourth dimension edifice something too lay it out at that topographic point too no 1 comes, no 1 buys it. You don’t possess got a feasible concept.
  3. Know your numbers. You possess got to know all the costs involved for making too selling a product. If it’s non profitable, it can’t survive. You mightiness come upward up alongside the best gadget inward the Blue Planet to solve a problem, but if it costs $20 to learn inward too you lot tin dismiss exactly sell it for $10, too hence you lot don’t possess got a company.
  4. Know your strengths too weaknesses. Then when you lot laid upward a team, they tin dismiss fill upward inward those holes. It takes a team; you lot can’t create it alone. If you lot are genuinely practiced alongside numbers but non that practiced at marketing, hire the best marketing individual you lot tin dismiss find.
  5. Get out of the edifice too speak to people too laid upward relationships. Look for people who tin dismiss assistance — mentors, advisers — people alongside skills you lot don’t have. If you lot demand engineering, marketing, or accounting skills, at that topographic point are people inward Louisville who volition curvature over backward to assistance entrepreneurs.
  6. Build a practiced administration team. Investors would rather invest inward a dandy administration squad alongside a not-so-great product. Influenza A virus subtype H5N1 bad administration squad volition accept a practiced production too run that companionship into the ground.
  7. You demand to possess got thick skin. People mightiness tell you lot it’s a stupid catch for a work organization too that it won’t work. You possess got to possess got the fortitude to say, ‘Thank you lot for your advice, but I am going on anyway.’ You besides possess got to possess got passion because you lot are going to possess got setbacks too live told ‘No,’ too you lot possess got to force forward.
  8. You possess got to live coachable. Period.
  9. You volition non live working for yourself. That’s a misconception. Everybody thinks when you lot are an entrepreneur, you lot are your ain boss. If you lot accept exterior money, the investors are your bosses; if you lot possess got a banking concern loan, the banking concern is your boss; your customers too employees are your boss. You are technically withal working for other people.

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