Kate Latts’ x Strategies for Managing Home as well as Business

By Megan S. Willman



In 1935, the Shapira identify unit of measurement opened a pocket-sized distillery called “Old Heavenhill Springs.” Known today every bit Heaven Hill Brands, the 82-year-old occupation organisation has croak the nation’s 6th largest distilled spirits supplier. Three generations of Shapira identify unit of measurement members accept worked to take in Heaven Hill expand inwards the USA too into xl countries worldwide. Kate Shapira Latts joined the identify unit of measurement occupation organisation inwards 2001, too today serves every bit the vice president for marketing. The multifariousness of Heaven Hill’s build portfolio agency that at that topographic point is no such thing every bit a regular travel 24-hour interval for Kate. On the 24-hour interval nosotros spoke, she had discussed the meteoric increase of Evan Williams bourbon too spoken alongside a rapper inwards Georgia who would last promoting HPNOTIQ, a top-selling imported liqueur, at his concert that evening.



Not solely is Kate a busy executive, but she too hubby Allan, who is main operating officeholder at Heaven Hill, are parents to Jake (16) too Lindsey (13). These days, travel too personal lives intertwine for most, but was it to a greater extent than too then inside a identify unit of measurement business? “I never saw it every bit a negative,” Kate says. “My dad ate, slept, too breathed his travel too it never occurred to me to expression anything different. But he was every bit passionate, engaged, too involved every bit a manlike mortal rear every bit he was inwards business.”

Although Kate juggles multiple responsibilities, she is all the same able to devote fourth dimension to her identify unit of measurement too larn the project done. 


Before coming to Heaven Hill, Kate worked inwards marketing at Procter & Gamble, which she describes every bit “a large too progressive companionship that actually enabled women to lean in.” Kate brought those flexible travel practices to Heaven Hill. Staying domicile alongside a sick kid or leaving travel to attend a schoolhouse play are examples of that flexibility, but that’s non the solely undercover to Kate’s success. Kate highlighted the tips below every bit her strategies for success at travel too at home.

1. Love your work.
We accept travel on our minds whether we’re inwards the component or not. “If you lot don’t accept passion for what you lot do,” Kate says, “you’ve got a problem.”

2. Flexibility does non diminish responsibility.
“A flexible schedule doesn’t hateful getting the travel done like shooting fish in a barrel or non getting it done at all. We build adjustments similar working after from domicile or coming inwards before the adjacent day.”

3. Involve identify unit of measurement inwards your work.
“We joke at staff meetings, that fifty-fifty the youngest of our children tin signal out ads or appreciate a adept display. They grow upwards alongside an oculus for marketing too are a existent component of our work. My kids are teenagers now, too I believe they are to a greater extent than mature, independent, too worldly inwards component because of their exposure to the business.”

4. Don’t immature lady the large stuff.
“Whether it’s for your spouse, kids, or the job, prioritize the large things. You’ll immature lady unopen to hither too there, but they’ll know you lot were at that topographic point when it mattered.”

5. Know what’s coming.
“Women are innately adept at beingness able to take in what’s coming downwards the pike. Use that might to larn by your schedule.”

6. Don’t build rules for yourself.
“Don’t educate strict boundaries betwixt travel too family. Life is non dark too white. Allow yourself to build the best alternative inwards the moment.”

7. Be genuine.
“Some people state they are unlike at travel than at home. Not me. I’m non playing a part. I am comfortable alongside who I am too who I’m not.”

8. You can’t produce it all.
“My event of that? I don’t cook.”

9. Invest inwards childcare.
“We couldn’t accept managed without good, trustworthy, too consistent attention for our kids.”

10. It’s all almost choices.
Kate believes “work/life balance” is a dated term. “We used to experience that everything had its ain bucket. We allotted divide fourth dimension to beingness a parent, a spouse, too an employee. These are unlike days. Technology enables us to last productive at whatsoever fourth dimension too anywhere too then nosotros tin focus on what nosotros demand to do. It’s a much easier fourth dimension to last a working mom.”
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